Be the Woman Who You Would Like to Meet
Silcare doesn’t only focus on cosmetics! We have an opportunity to participate as a partner in the first original project of Paulina Smaszcz-Kurzajewska called “Be the woman who you would like to meet.” Keep reading to find out its objectives.
Successful woman
Paulina has been involved in the communication industry and public relations for 25 years, working in the following companies: PZU SA, Red Bull, ORANGE, ONET.PL, MICROSOFT, Bayer, CANAL+. She was also a PR and Communication Director as well as a Spokeswoman of NC+ (a Polish satellite platform, now rebranded to Platforma Canal+). She had worked, for example, as a television presenter for TVP1 and TVP2, as a TV host of “Question on breakfast” as well as of a parenting program for TVN Style, and, too, hosted a health show for wp.pl. She is one of the protagonists of the following books “Sukces jest Kobietą” (“Success is a Woman”, 2017), “Apetyt na kobiety” (“Appetite for Women”), “Makeup Business”, and the author of “Mama i tata to my!” (“Mom and dad are us!”).
She is a humanities PhD and an activist of foundations and associations supporting women. Her profiles on social media are filled with motivational contents that are recognized by many women, as can be seen by the great number of followers.
A twin-track metamorphosis
Paulina’s project “Be the woman who you would like to meet” consists of metamorphoses on both mental and physical level. The people involved in the change in the mentoring level are, for example, psychologist, speech therapist, sexuologist, social media specialists, personal trainer. What will the participants gain? They’ll become aware of their strong and weak points, increase their self-confidence, and gain new tools and knowledge that will help them to function better in their private and professional spheres. When it comes to physical metamorphosis, women can count on advice of hair stylist, nail stylist, dietitian, makeup artist, or aesthetic medicine doctor.
It all depends on the participants how their lives will change after the project. Paulina will work with the ladies until October – just then the outcome of taken by them actions will be clear.
Silcare supports femininity
The desire to enhance and bring out the inner and outer beauty as well as supporting women at every stage of their lives have united us with an amazing person, Paulina.
On Wednesday, May 15, in our Brand Store in Warsaw at Marszałkowska 81 Street, our Master Class Instructor, Julita Kryst, will take care of the hands of the project’s participants and provide valuable guidance on daily hand care. Remember, girls, that femininity is your strong point!